Founded in 2017 with the intent of filling a gap in the beard product market, Christopher Lord, a barber by trade, began creating his own beard balm and oils in the evenings. As he went from renting a chair to opening up his own barbershop in Ottawa, he also shifted production of his beard products to a proper facility to ensure consistent quality. Enter 2020, and all of the challenges that came with it, Chris found himself unable to run his barbershop due to government restrictions. He began to focus his social media content on his beard products, capturing the attention of sales and marketing consultant, Jeremy DeMerchant. Jeremy fell in love with the product, and in 2021 joined forces with Christopher to bring Kings Own Reserve Canada-wide. Today Kings Own Reserve can be delivered to your door anywhere in Canada and is currently growing its presence in locally-own barbershops across New Brunswick.